Specialist in developing marketing/media strategies and insights for brands on different industries/business based on consumer behaviour knowledge and data analysis to improve its performance on digital media and archive measurable/profitable outcomes.
Strong background on understanding consumer behaviour through data and build relationships between brands and consumers to delivery valuable experiences and empower consumer’s perception.
Google 360 ( Double Click)
Linked In Ads
and other digital media platforms
>>Developing and planning marketing strategies (focusing on digital marketing performance); >>Dealing with agencies and customers >>Strategic paid and organic media planning and execution focusing on ROI results;
>>Benchmarking, consumer behaviour, market research;
>>Customer experience strategy and in business plan development;
>>Strategic management of performance and KPIs data with tactic and strategic insights;
Responsible for ensuring a smooth planning, activation, optimization, reporting and financial process across paid media campaigns in several Business Units within General Electric.</p>
<p>►Proactively taking part in helping to evolve on account management, reporting, implementation, optimisation and automation, finding efficiencies that can be beneficial for the whole team.
►Overseeing the management of paid search, social and programmatic activity across several Business Units in GE
►Lead communication with key clients on planning, activation, performance and optimisation strategies.
►Responsibility for managing the day to day tasks and development of the team’s Account Execs.
►Responsibility in helping to drive best practice across SEM and Paid Social and help stakeholders improve their knowledge and understanding of digital channels.
►Keeping abreast of trends and thought leadership in paid search and other biddable platforms.
Account Coordinator/ Search Specialist on Microsoft Advertising in Adecco on behalf of Microsoft.
►Understanding customers KPIs to support them to reach their goals through Microsoft Ads solutions;
►Delivering a premium customer experience and support to advertising agencies and direct customers;
►Providing strategic and tactic solutions, and account optimizations to increase customer’s ROI and improve their paid search campaigns performance;
►Suggesting search campaigns structures and improvements for customers, and its commercial proposals;
►Analyzing data performance and turning it into insights to pitch profitable paid search ads suggestions to customers;
►Tracking and implementing paid search campaigns opportunities;
►Assisting Account Managers to delivery a high and profitability revenue growth for Microsoft.
Main Segments: Retail, Education and Travel (OTAs)
2017 - 2018
Ô INSURANCE GROUP
Digital Marketing Analyst
Mid digital marketing analyst working in marketing and communications at a brazilian insurtech, Ô Insurance Group (auto, benefits, affinity, digital and risk insurance consulting), and it’s insurance e-commerce (Assegurou).
► Tactic and creative planning for strategic campaigns and customer relationship;
► Developing social media strategy, planning and content for Ô Insurance Group;
►Benchmarking, consumer behaviour, market research;
►Developing communication and customer relationship flow focusing on inbound marketing;
►Developing organic media strategies and tactics to increase website traffic;
►Paid media (digital and offline) performance planning and execution focusing on generating conversions;
►Elaborating reports through monitoring to otimize the KPIs;
►Strategies optimization to insure ROI;
► Studying and monitoring the trends of the market segment (insurtechs e fintechs);
►Assisting developing digital strategies for B2B2C projects;
►Assisting in internal communications and endomarketing;
►Assisting in e-commerce business plan development.
2016 - 2017
Digital (focusing on performance media platforms) and offline paid media execution for clients such as GSK, SC Johnson, OLX, FIRJAN, Paramount, BRP and CCAA. Assisting in media (on&off) planning for FIRJAN, GSK and BRP.
►Knowledge and usage of ComScore, Monitor Evolution and Google Analytics
►Creating and monitoring paid media campaigns on Google Adwords, Facebook Ads, Twitter Ads, LinkedIn Ads, DBM, Sponsored Links;
►Keyword, ads, CPC and CPA optimization and budget control;
►Active participation in clients meetings;
►Measuring and analysing KPIs elaborating media reports with tactic and strategic insights to clients.
►Negotiating to buy advertisement, keeping up with schedules, and elaborating reports
2016 - 2017
UNIVERSIDADE FEDERAL FLUMINENSE
Digital Marketing Intern
Communications department’s intern at Federal Fluminense University responsible for digital communication on http://www.comunicacao.uff.br/
►Development and installing WordPress theme;
►Monitoring and optimization through Google Analytics;
►Planning and content creation for social media;
►Website’s visual identity development;
►Content creation for the blog;
2015 - 2016
Social Media Intern
Social Media and Web design intern at AGM.
►Strategic and creative social media planning and execution;
►Assisting in web design and content.
2013 - 2017
UNIVERSIDADE FEDERAL FLUMINENSE
Communication & Advertising BS
BS degree on Communications focusing on digital marketing, paid media and planning classes.
►Participation in the newspaper Casarão developing a new website, visual identity and communications leading to a pleasant user experience and optimizing the SEO;
►Participation in LACCOPS ( Communitary Communications and Social Publicity Research Lab) developing social media strategies and coordenating the first event in 2016;
►Development of a new website to newspaper Cenário.
Studied abroad in NYC in 2015 where I could focus on studing digital marketing and meet different cultures and perspective in marketing and also in an wide way.
►Social Media Marketing Course
►Integrated Marketing Communications