HI, I’M

CAMILA PORTO

digital marketing professional

ABOUT ME

I’M A DIGITAL MARKETING PRO

Specialist in developing marketing/media strategies and insights for brands on different industries/business based on consumer behaviour knowledge and data analysis to improve its performance on digital media and archive measurable/profitable outcomes.

Strong background on understanding consumer behaviour through data and build relationships between brands and consumers to delivery valuable experiences and empower consumer’s perception.

MY SKILLS

STRATEGIC PLANNING

DIGITAL MARKETING

CUSTOMER INSIGHTS

DIGITAL MEDIA

CERTIFICATIONS

Facebook Ads
Facebook Insights
Google 360 ( Double Click)
Google AdWords
Google Analytics
Linked In Ads
Microsoft Advertising
and other digital media platforms

Languagues

English 100%
Portuguese 100%
French 70%
Spanish 30%
years
experience in Digital Marketing

WHAT ARE MY STRONGEST POINTS

>>Developing and planning marketing strategies (focusing on digital marketing performance);
>>Dealing with agencies and customers
>>Strategic paid and organic media planning and execution focusing on ROI results;
>>Benchmarking, consumer behaviour, market research;
>>Customer experience strategy and in business plan development;
>>Strategic management of performance and KPIs data with tactic and strategic insights;

EXPERIENCE

2018- current

MICROSOFT Account Coordinator

Account Coordinator/ Search Specialist on Microsoft Advertising in Adecco on behalf of Microsoft.
►Understanding customers KPIs to support them to reach their goals through Microsoft Ads solutions;
►Delivering a premium customer experience and support to advertising agencies and direct customers;
►Providing strategic and tactic solutions, and account optimizations to increase customer’s ROI and improve their paid search campaigns performance;
►Suggesting search campaigns structures and improvements for customers, and its commercial proposals;
►Analyzing data performance and turning it into insights to pitch profitable paid search ads suggestions to customers;
►Tracking and implementing paid search campaigns opportunities;
►Assisting Account Managers to delivery a high and profitability revenue growth for Microsoft.
Main Segments: Retail, Education and Travel (OTAs)

2017 - 2018

Ô INSURANCE GROUP Digital Marketing Analyst

Mid digital marketing analyst working in marketing and communications at a brazilian insurtech, Ô Insurance Group (auto, benefits, affinity, digital and risk insurance consulting), and it’s insurance e-commerce (Assegurou).
► Tactic and creative planning for strategic campaigns and customer relationship;
► Developing social media strategy, planning and content for Ô Insurance Group;
►Benchmarking, consumer behaviour, market research;
►Developing communication and customer relationship flow focusing on inbound marketing;
►Developing organic media strategies and tactics to increase website traffic;
►Paid media (digital and offline) performance planning and execution focusing on generating conversions;
►Elaborating reports through monitoring to otimize the KPIs;
►Strategies optimization to insure ROI;
► Studying and monitoring the trends of the market segment (insurtechs e fintechs);
►Assisting developing digital strategies for B2B2C projects;
►Assisting in internal communications and endomarketing;
►Assisting in e-commerce business plan development.

2016 - 2017

OGILVY Media Intern

Digital (focusing on performance media platforms) and offline paid media execution for clients such as GSK, SC Johnson, OLX, FIRJAN, Paramount, BRP and CCAA. Assisting in media (on&off) planning for FIRJAN, GSK and BRP.
►Knowledge and usage of ComScore, Monitor Evolution and Google Analytics
►Creating and monitoring paid media campaigns on Google Adwords, Facebook Ads, Twitter Ads, LinkedIn Ads, DBM, Sponsored Links;
►Keyword, ads, CPC and CPA optimization and budget control;
►Active participation in clients meetings;
►Measuring and analysing KPIs elaborating media reports with tactic and strategic insights to clients.
►Negotiating to buy advertisement, keeping up with schedules, and elaborating reports

2016 - 2017

UNIVERSIDADE FEDERAL FLUMINENSE Digital Marketing Intern

Communications department’s intern at Federal Fluminense University responsible for digital communication on http://www.comunicacao.uff.br/
►Development and installing WordPress theme;
►UX optimization;
►Monitoring and optimization through Google Analytics;
►Planning and content creation for social media;
►Website’s visual identity development;
►Content creation for the blog;
►Image editing

2015 - 2016

AGM Social Media Intern

Social Media and Web design intern at AGM.
►Strategic and creative social media planning and execution;
►Assisting in web design and content.

EDUCATION

2013 - 2017

UNIVERSIDADE FEDERAL FLUMINENSE Communication & Advertising BS

BS degree on Communications focusing on digital marketing, paid media and planning classes.
►Participation in the newspaper Casarão developing a new website, visual identity and communications leading to a pleasant user experience and optimizing the SEO;
►Participation in LACCOPS ( Communitary Communications and Social Publicity Research Lab) developing social media strategies and coordenating the first event in 2016;
►Development of a new website to newspaper Cenário.

2015

BARUCH COLLEGE Marketing

Studied abroad in NYC in 2015 where I could focus on studing digital marketing and meet different cultures and perspective in marketing and also in an wide way.
►Marketing Course
►Social Media Marketing Course
►Integrated Marketing Communications